Fitbit Highlights Versatility in New $200 Smartwatch
Fitbit on Tuesday added a brand new smartwatch to the wearables line having a pricetag peopleDollar199.95.
The Fitbit Versa, that will achieve global stores in the following month, would be the lightest metal smartwatch within the U.S. market. It offers a brand new dashboard that simplifies the way in which physical fitness information is utilized around the device.
Versa mixes physical fitness programs, for example 24/7 heartbeat tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android as well as on-device music.
Even though the Versa’s operating-system is Fitbit’s proprietary OS 2., the smartwatch can connect with an Android phone with an application.
“This is a good move once the Android Put on platform for smartwatches has some uncertainty surrounding it continuing to move forward,”
It has been reported that Google intends to re-brand Android Put on as Put on OS. Although Google has not commented around the rumor, it has been recommended the organization might want to distance Put on from Android, because Put on operates on greater than Android devices.
Versa’s introduction seems to become a good move by Fitbit, especially because of the tepid response through the sell to its Ionic smartwatch this past year.
“The Fitbit Versa appears to become a far better offering compared to Fitbit Ionic and can likely help the organization to go in further in to the smartwatch market,”
“It will help them be well referred to as a smartwatch provider, and also to develop more devices later on with various features and costs,” Lawrence stated.
Fitbit continues to be moving properly and with confidence inside a direction where there’s still lots of growth potential by sticking with its DNA,
“Fitbit is remaining faithful to the DNA by concentrating on physical fitness, and never trying to become a Swiss Army Knife of smartwatches that make an effort to try everything,” Llamas remarked.
Tough Row to Hoe
Staying away from the smartwatch label works well for Fitbit, recommended Charles King,principal analyst at Pund-IT.
“Instead of pitching itself like a maker of smartwatches, Fitbit rather seems to become positioning the Versa like a platform for cost-effectively extending the abilities and cost of their fitness-tracking solutions for existing and prospective customers,”
However, Fitbit have a tough row to hoe within the smartwatch market, based on Carolina Milanesi, a principal analyst at Creative Strategies.
“I guess Fitbit is not prepared to stop yet in trying to pursue the smartwatch market, that’s solidly of Apple,”
“Fitbit seems to own learned within the Ionic’s mistake. It’s decreased the price point making the appearance more inviting for girls,” Milanesi mentioned.
“Because the Versa might sell more than its predecessor,” she ongoing, “I remain skeptical of Fitbit’s extended-term chance in this particular space, as Apple is investing more and more more into health, not just fitness.”
For $200, the Versa model is definitely an improvement within the Blaze, Fitbit’s previous entry at this cost point, observed Ben Stanton, an analyst at Canalys.
“Smartwatches are not only fitness tools — they’re also statements of fashion. So with Versa, getting premium features — like its aluminum chassis — lower to $200 is really a positive move,” Stanton described.
Obviously, fashion is subjective — but for me, this can be a big part of the best direction for Fitbit,” he added.
Fitbit has pegged the Versa’s battery existence at four days.
“Fitbit sacrifices [consumer experience] to provide incredible battery existence,” Stanton stated.
“Its FitbitOS is definitely an incredibly light platform, which does not require huge processing power,” he noted.
Its software also concentrates on blacks and dark colors, which will help Fitbit get the most from its built-in battery,” Stanton ongoing. “Your competition, namely Apple and Samsung, convey more functional, heavy-duty os’s — but sacrifice a little bit of battery existence to obtain there.”
Strong, Steady Growth
The worldwide smartwatch market continues to be experiencing strong and steady growth, and it is future looks vibrant, ABI’s Lawrence noted. Shipments should achieve 49 million by 2022, in contrast to 26 million in 2017.
“Growing figures of consumer and enterprise users are searching towards the devices for various reasons,” she stated, “particularly use of smartphone features in the wrist, in addition to information — for example calendar notifications, what try to be finishing, and directions,” she stated.
However, increased growth is anticipated for hybrid smartwatches — items like the Fossil Q and Nokia Steel — that have the feel of an analog watch however, many smartwatch functionality. 80 million hybrids is going to be shipped in 2022, based on Juniper Research, in contrast to 14 million in 2017.