Facebook Watch Goes Global: Should YouTube And Netflix Worry?
Facebook Watch, the social network’s video platform, has now gone global, in a year’s time following aspect was launched in the United States.
The Facebook Watch feature was designed to be a special part on the social network focused on video content material, and its world rollout enables it to better challenge rivals such as Netflix And YouTube. Should these companies start fretting about Facebook Watch dominating the video streaming space?
Facebook Watch: Here’s What It’s All About
In a Facebook Newsroom blog post, the social network says Facebook Watch is currently available around the world.
Facebook Watch creates a personalized Watch feed for each Facebook user and also provides a Watch list for any variety of videos from Facebook Pages that the user follows. Facebook users may also be capable of save videos that they desire to view later on their Watch feed.
Facebook included that it is creating new video experiences that will permit users to participate in the direction of the information. Types of such initiatives include Watch Parties, Premiers, and videos that are focused on the participation of the audience, such as the Confetti trivia game show.
Facebook Watch is obtainable through the Facebook app over the iOS and Android through its dedicated icon within the shortcuts bar or in the More bookmark.
Facebook vs YouTube And Netflix
Based on Facebook, over 50 million users in the United States look at videos for at least 60 seconds on Facebook Watch. Moreover, the entire time that users have spent watching videos in Facebook Watch has increased by 14 times since the start of year.
The figures appear daunting, but Netflix And YouTube should not be too concerned about Facebook Watch yet. First and foremost, one-minute views are not really a good signal of the feature’s success.
Moreover, despite the world wide launch and the significant opportunities into the feature, data gathered by The Diffusion Group revealed that half of adult Facebook users do not have any idea that Facebook Watch exists.
In a survey of 1,632 adult Facebook users, 50 percent said that they have never heard about Facebook Watch, and while 24 percent of the respondents said that they have heard of it, but they have never used it.
Facebook Watch, sketching upon the massive Facebook userbase, certainly has the potential to be a efficient challenger to Netflix and YouTub. Nonetheless, it might take a while before it becomes as much of a household name as its competitors.